Wednesday, June 24, 2009

Tips for Planning a Food Festival

By Ian Kleine

In planning for a foodie festival, the usual steps in taking a course of action for the planned event should be the same with everything else: a step by step procedure. not to mention that there should be a leader of some sort in order for the whole event to pass off without a hitch or a hassle.

Employ a general manager to over see everything regarding the festival. Involvements, finances, problems and solutions should all be known by the manager and should be seen and intervened. The manager, manages all the elements of the festival, so no detail must be left behind, or anything else mustn't surprise him.

The manager should make sure to identify and know the demographics and the target market he or she is planning to take up. Will it be mostly men or women? Younger or older by age? The manager should also make sure to check first, whether the community wants a festival or not. Talk about scandal if the money will be used for something the town wouldn't agree on.

The manager should secure the venue, do the necessary paper works and guarantee it before anything else. After the approval of the event, he is tasked to do his job of securing everything for the workers to start doing their thing. Programming is also a priority for the manager, as the list of line ups should be satisfying for the large demographic the festival may not cater to.

Budget management should not only limit themselves to handling the funding already present in the community box, but also on the auctions, bids, and income that goes in with the festival. Large companies would usually bid for commercial space or some tables or booths. Other small enterprises in the area would also do the same for publicity. Take advantage of this and manage your cards well.

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Tuesday, June 23, 2009

Sell Well

By Ian Kleine

When you are considering going on that road to selling your crafts at a crafts fair, understand that you are taking a big step forward. Along with the associated risks, and challenges that are involved with this step. There are a lot of things to consider first, in order to systematically sell stuff, categorizes and put all things in proper order, and to mentally prepare yourself for this undertaking. Selling stuff is no easy walk in the park kiddies.

Firstly, immerse yourself in crafts fairs around your locality and even in other places. There will come a time that you will have to move your market and discover new ones and other niches as well. Attend a few fairs and see for yourself, first hand, what is happening inside.

See both juried and non-juried shows, watch how judges rate crafts, see the quality you need to reach in order to deem your craft customer-quality passed. Find out which venue is also most suited for your craft, whether indoors, a fair, or a show or even a booth. Check the pamphlet provided to see the specifications of the fair, so you wouldn't get confused later on when you make big decisions.

Do your research. Find out what the common costs are, what additional costs you might incur, your projected income, actual income from other vendors (if they are willing to disclose it), and profitability margin. Each show and craft fair will charge differently, with the normal ones usually being around 200 dollars to 300 dollars; the more expensive and exclusive ones could reach up to 500 or more. Of course, this comes with more benefits that the people that engage in these types of shows actually are willing to buy more and spend more.

Don't forget to tabulate your material costs, labor costs, permits and licenses needed, and how many of your products are you going to bring to the craft fair (because seriously, you weren't thinking of bringing them all now, would you?)

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Monday, June 22, 2009

Live it with the Healthy Asparagus

By Mara Hernandez-Capili

Asparagus is a flower bearing plant in the genus Asparagus which the vegetable known as asparagus came from. It is a widely cultivated vegetable crop. The young shoots of the asparagus is the only edible part. The shoots are served in many different ways.

Asparagus is also used in stews and soups. In France, it is often boiled or steamed and served with hollandaise sauce, melted butter or olive oil, Parmesan cheese or mayonnaise. It may even be served as a dessert. Stir Fried and grilled are usually the best way to serve asparagus. In Asia asparagus are mostly stir fried, In the US grilled asparagus is mostly known.

Asparagus is eaten worldwide. Due to the popularity of it, makes it less of a delicacy than it was before. However, in some European countries that have a short growing season, asparagus remains a highlight food. Northern Europe considers white asparagus as "white gold" for its rareness. Asparagus has a short season you can only find them from April to June and they are a bit pricey for they are harvested by hands.

There are many benefits that you can find in an asparagus. Asparagus is rich in folic acid that helps lessen birth defects during pregnancy. It is good for the heart; it helps in good blood circulation and helps fight bad cholesterol. Another is that, asparagus lessens stress and depression. Asparagus also helps in preventing multiple sclerosis and scurvy. Lastly; it has been known that asparagus increases the success rate of chemo therapy.

Asparagus festival is a three day fest; the festival promotes the benefits of asparagus. Also, Asparagus Festival implies that asparagus is one of nature's perfect foods. Asparagus Festival also seeks to encourage the production and consumption of asparagus. It also teaches the people about asparagus cultivation and agricultural study. Asparagus Festival celebrates the copious harvest.

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